'Wake Up And Smell The Change' campaign reaches 8 million

GAIL has been creating awareness for bringing a positive change to ensure a greener and cleaner environment through its 'Hawa Badlo' movement. In this move 'Wake Up And Smell The Change' initiative has been started by the Hawa Badlo platform to spread the idea of appreciating and preserving the positive environmental changes occurred due to the lock down. Through 'Wake Up And Smell The Change' inititiative the netizens were asked to take a pledge and sustain this change in future as well as with befitting lifestyle changes like:

1. Staying home more on weekends

2. Walking or riding bicycle whenever possible

3. Using one car per family

4. Using cleaner fuels in vehicles and home like Natural gas, CNG, PNG, renewable etc

An online engagement activity was also organised under this initiative earlier where in people were requested to click pictures of scenic beauties from their balconies, windows and roofs and post them on Hawa Badlo handles in the comments section with the hashtag #WakeUpAndSmellTheChange. 

This is an attempt to mobilise collective societal efforts to improve the deteriorating air quality, by encouraging sustainable and eco-friendly steps in work as well as inculcating lifestyle habits such as planting trees, cycling and walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles, PNG for commercial uses. By engaging people for actions through events, social messaging, endorsement and web media series, short films, raahgiri, contests etc.

The purpose of Hawa Badlo campaign is to motivate Indian netizens to take pledge for actions against air pollution and problems caused due to air pollution. This initiative under Hawa Badlo movement through its engaging activities has been able to reach more than 8 million people till date.

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