Apollo Tyres partners with KONAMI to launch eSports Tournament across multiple regions, in association with Manchester United

 


Chandigarh: Leading tyre maker, Apollo Tyres and global video game publisher KONAMI, in association with Manchester United, today announced the launch of ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. The mobile-based eSports Tournament will be held across multiple regions -- India, Australia, South Africa, Middle East, South East Asia, Sri Lanka and Nepal -- and will be first-of-its-kind both in terms of the format of the tournament and the overall partnership.

Apollo Tyres is the Global Tyre Partner of Manchester United Football Club and KONAMI is the Official Video Game Partner of the iconic English Football Club, and this is the first time that Apollo Tyres is conducting an initiative of this scale for eSports. The ‘Apollo Tyres United League’ will be held in 3 categories, one each for Beginner, Intermediate and Advanced levels, and more than a million gamers are expected to participate. The three winners across the categories stand a chance to win the grand prize -- a trip to Old Trafford that includes a match day experience at the hallowed stadium and the chance to play in-person against Manchester United’s eSports players.

The first phase of the tournament kickstarts on August 26, 2021. The finals will be played on September 1 and the winners of the Apollo Tyres United League shall be announced on September 7, 2021.

“As eSports grows bigger and bigger in India, as well as globally, it presents us with a unique opportunity to engage with our existing and potential consumer base among Generation Z and the young millennials,’’ said Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd.

In India alone, it is estimated that there are more than 150,000 professional eSports players with a viewership of over 17 million people and these numbers are set to grow exponentially over the next few years. KONAMI’s eFootball series, which is the gaming title for Apollo Tyres United League, has a long history of supporting eSports in the region, with PES 2018 featured in the 2018 Asian Games. 

Comments

Post a Comment

Popular posts from this blog

iThinkSound by Dallas musician presents iThinkSmart

Image
Dallas based Music Producer, Singer, Composer and DJ Ayaz Ismail, along with his sister Awatif Ismail, an undergraduate student at The University of Texas at Dallas are coming up with an innovative platform for learning iThinkSmart. In conversation with Ayaz Ismail, here's his take on the project. What is iThinkSmart exactly? To just simplify and say - iThinkSmart is a Learning Center and Sound Design Studio. What is the idea behind iThinkSmart? iThinkSmart was a dream plan, the learning aspect of it came much later, as studio was the main attraction to the business. My sister Awatif and I implemented the thought of sharing our knowledge with society and thought to create a learning center.  This is a platform where we can teach creative studies. Most learning centers focus on one idea which is Math, English etc, but we have created something beyond that. In one platform you can get access to everything. Music lessons, animation, K-12 curriculum with interactivity....
Read more

Chandigarh Ophthalmological Society organised Walk for Eyes

Image
Eye specialists and others taking part in 'Walk for Eyes', organised by Chandigarh Ophthalmological Society & SENTISS Pharma on the occasion of  'World Sight Day'. The walk was held from Rock Garden to Sukhna Lake in Chandigarh. Chandigarh :  On the occasion of World Sight Day (October 13), hundreds of people joined eye specialists from Tricity for a  unique event - Walk for Eyes. The walk was organized by Chandigarh Ophthalmological Society (COS) and was supported by SENTISS, a pharmaceutical major specializing in ophthalmic products. The theme of World Sight Day 2022 was Love Your Eyes. Starting from the iconic Rock Garden, the walk ended at the Sukhna Lake . Padma Shri Prof Jagat Ram, a renowned eye surgeon and former director of the Post Graduate Institute of Medical Education & Research (PGIMER) Chandigarh , was the chief guest. On the occasion, Prof Jagat Ram said, "Eyes are the most important part of our body as these help us see the world. We nee...
Read more

Court orders attachment of PSPCL XEN’s salary for denial of connection to MM Builders

Image
Mohali (SAS Nagar):  In what deals a severe blow to the efforts of Punjab Chief Minister Bhagwant Mann to improve the ease of doing business and anti-corruption drive in the state, Punjab State Power Corporation Ltd (PSPCL) is not releasing electricity connection to a commercial entity notwithstanding the directions of the court. The permanent Lok Adalat of SAS Nagar on May 20, 2022, had directed the PSPCL to release the electricity connection to M/s MM Builders, which runs Sky Jumper in  Oxford Street , Zirakpur owned by S M Hotel. The court also ordered the attachment of salary of HS Oberai, XEN, Zirakpur Division, and PSPCL. The court has termed the action of PSPCL as contempt of the orders of the Permanent Lok Adalat. The court order reads - “Despite the orders of this court, the PSPCL is avoiding releasing the connection on flimsy grounds. We are of the considered view that the action of PSPCL amounts to contempt of the orders of this Adalat. Accordingly, before takin...
Read more